About Elan PR
Classic, Automotive and Motorsport PR expertise
Elan PR was created by Nick Bailey purely to help classic, automotive and motorsport companies to promote their brand, products and services to trade and consumer audiences.
After working for a number of tier one suppliers in areas ranging from quality, manufacturing and engineering through to concept car technologies, Nick brings to PR that real world automotive experience often lacking in even the most respected agencies. Classic and sports cars have been a constant; a stream of Caterham 7s , MGs and a box of bits Lotus Elan have filled the garage and emptied the bank.
From an early age, Nick has been involved in many forms of motorsport; acquiring a knowledge that extends from short circuit through to the highest levels of professional motorsport. From watching Tuesday night testing at Aintree, through banger racing in chalk pits, ‘bouncing’ in production car trials to working with teams at Pikes Peak and the Indy 500, Nick has an experience of motorsport that genuinely covers the entire spectrum of the sport.
With a passion for language and writing driving her career in PR and communications, Mel has a fast-paced agency background, specialising in the automotive and motorsport industries but with the flexibility and tenacity to turn her hand to a range of sectors, including retail, engineering, luxury goods, public sector and the glamorous world of waste management! Nothing gets Mel going quite like finding a ‘hook’ and generating journalist interest to push what may be a niche subject out to a lifestyle audience.
Despite being a ‘late starter’ in racing circles, she’s supported clients in short track racing, single seaters, touring and sports cars, as well automotive OEMS and tier one suppliers.
Els van der Meer
Els has joined Elan with extensive organisational skills and project and team management experience gained in a variety of business sectors, ranging from international training, satellite communications and hospitality management. As a Dutch national, Els speaks a number of European languages. Els has a degree in International Marketing Management and brings an international view to Elan PR.
To Nick’s despair, Els’s favourite vintage car is a Citroen 2CV or, in Dutch, a “duck”.
Josh is the youngest member of the Elan office, having only graduated from Newcastle University with a degree in Politics in 2014. Josh has a passion for storytelling, with prior experience of working for an integrated communications agency in London. He has a background in public affairs and PR campaigns, working for blue chip clients in the health, finance and charity sectors.