Falken scores first on track success with customer race teams at the Nürburgring

Falken_Tyres JPEG

First class win for Max Kruse Racing on its debut on Falken highlights ability to switch easily and be competitive with AZENIS race tyres

Competing on Falken AZENIS race tyres for the first time, Max Kruse Racing’s Volkswagen Golf GTI TCR scored a class win in the NLS endurance series at the Nürburgring this weekend. The SP3T pole position and class winner was one of six cars including a Porsche 911 GT3 Cup MR (997), VW Sciroccos, Golfs and Cupra switching to the tyre manufacturer as Falken expands its motorsport customer programme.

Max Kruse Racing’s Volkswagen Golf GTI TCR (photo 2)

For over 20 years Falken has been developing, testing and racing at the challenging Nordschleife circuit that offers multiple surfaces, every type of corner as well as the chance to experience a range of weather conditions but has only recently started selling tyres to privateers.

“Customers and privateers can now benefit from the significant amount of knowledge Falken has developing race tyres optimised for the Nürburgring,” says Falken Motorsports’ Stefanie Olbertz. “Across wet and dry conditions this weekend, we secured two class poles and a class win with both FWD and RWD cars. The results underline how user friendly our tyres are, making it easy for engineers and drivers to set up and drive on Falkens.”

“The Falken tyres used by the team for the first time were immediately competitive and provided valuable insights/results,” says Benjamin Leuchter, Volkswagen brand ambassador and team principal of Max Kruse Racing.

The AZENIS race tyres, available now in slick, inter and wet variants and multiple compounds, will be offered in sizes ranging from 220/620R17 to 330/710R18 with more size derivatives being added to the line-up. All Falken AZENIS race tyres are available to purchase from its approved dealer Tyre Trade Center in Meuspath as well as from the Falken truck located in the NLS paddock during race weekends.

NIO Inc. Provides July 2020 Delivery Update

NIO logo

NIO Inc, a pioneer in China’s premium smart electric vehicle market, today provided its July 2020 delivery results. 

Delivery_in_July (1)

  • NIO delivered 3,533 vehicles in July 2020, increasing by 322.1% year-over-year
  • NIO delivered 17,702 vehicles in 2020 in total, increasing by 111.3% year-over-year
  • Cumulative deliveries of ES8 and ES6 reached 49,615

NIO delivered 3,533 vehicles in July 2020, representing a robust 322.1% growth year-over-year. The deliveries consisted of 2,610 ES6s, the Company’s 5-seater high-performance premium smart electric SUV, and 923 ES8s, the Company’s 6-seater and 7-seater flagship premium smart electric SUV. As of July 31, 2020, cumulative deliveries of the ES8 and the ES6 reached 49,615 vehicles, of which 17,702 were delivered in 2020.

On July 24, 2020, NIO announced the pre-subsidy price of the EC6, starting from RMB 368,000, and began taking production orders for the 5-seater premium smart electric coupe SUV. Its NEDC range of up to 615 kilometers with the 100 kWh battery pack, excellent driving experience, sporty and stylish design present a highly competitive model for a younger and broader user base. The EC6 deliveries will commence in September 2020.

“In July, we are pleased to have achieved the second-highest monthly delivery results despite the impact on productions due to a 5-day suspension of manufacturing to prepare for EC6 productions and other flood-related supply chain challenges,” said William Bin Li, founder, chairman, and chief executive officer of NIO. “More proudly, we have achieved a record-high monthly order growth, attributed to a stronger demand of the ES8 and ES6, together with the increasing EC6 orders, thanks to the continuous support of our users. We believe we will be able to increase our production capacity significantly to support higher deliveries in the third quarter of 2020.”
Steven Feng, chief financial officer of NIO, added, “NIO now offers three competitive high-performance smart electric SUV models to meet the diversified needs of users in the premium sector of the auto industry in China. We are very confident that the ES8, ES6, and EC6 are complementary to each other and will aggressively gain larger market shares from both ICE and electric vehicle market.”

Falken launches new social media campaign, “Pass the Wheel”

Falken_Tyres JPEG

Falken launches new social media campaign, “Pass the Wheel”

With the coronavirus pandemic putting visits to dream destinations on hold, Falken Tyres is inviting its social media followers on a special journey with its new “Pass the Wheel” campaign. Three beautifully shot videos will take them on a virtual road trip along some of Europe’s most beautiful roads and passes, travelling from Zell am See in Austria, across Switzerland, Italy and France, and into Monaco. The Pass the Wheel trailer has already clocked up 1.7 million views on Falken’s YouTube Channel.

The stars of the campaign are Falken Motorsports driver Peter Dumbreck, Flat6High5 blogger and automotive influencer Moritz Leidel, and a 1965 Porsche 911 equipped with Falken ZIEX ZE310 ECORUN tyres, a summer tyre repeatedly recommended by independent tyre tests. The driving duo are tasked to complete as many mountain passes as possible, taking photos as evidence with a copy of the day’s newspaper at the top of each pass.

The result is three ten-minute films showing the two drivers taking to the different road challenges. Viewers get to see the incredible European landscape through which the Porsche travels, and get to hear the serious – and not-so-serious – conversations that the duo have during their drive.

Since the Pass the Wheel trailer was released on 15 July 2020 it has gained 1.7 million views on the Falken YouTube Channel, with the first episode having been seen almost 200,000 times. The second episode goes live on Thursday 30 July, with the third and final episode to be aired on Thursday 6 August. Updates are also being shared across Instagram, Facebook and Twitter.

“Above all else, we have put the pleasure of driving, which is dependent on having the right tyres, centre stage. Falken has tyres that are ideal for both new cars and classic cars,” said Evropi Dionysiadou, responsible for social media at Falken Tyre Europe GmbH. “At the same time, the broadcasting of the episodes is part of our contribution to #flattenthecurve, and we are hoping to make staying at home more enjoyable for our fans in these tough times.”

Passthewheel-episode 2


For episode 2, click here: https://www.youtube.com/watch?v=UG_3bOPE0hU&feature=youtu.be

NIO Launches Smart Electric Coupe SUV EC6

NIO logo

Priced from RMB 368,000 with NEDC Range up to 615 km 


  • NEDC range up to 615 km
  • Stylish and sporty coupe design, with a drag coefficient as low as 0.26
  • Haptex® and fabric splicing seats with new Himalaya Brown theme
  • 0 to 100 km/h in 4.5 seconds
  • 615 km NEDC with 100 kWh battery pack

NIO Inc. (“NIO” or the “Company”) (NYSE: NIO), a pioneer in China’s premium electric vehicle market, launched the NIO EC6 during the 2020 Chengdu Auto Show. This coupe-style smart electric SUV starts at a pre-subsidy price of RMB 368,000 and is now available for public pre-order via the NIO app, with delivery to start in September 2020.


The EC6 is available in three trim levels, the Sport Edition, Performance Edition and the Signature Edition, all with the 70kWh battery pack included at the pre-subsidy price of RMB 368,000, RMB 408,000 and RMB 468,000 respectively.

This new model continues the NIO family design language with its stylish and sporty coupe-style body. The EC6 boasts an excellent lightweight design and drag coefficient of only 0.26.


The EC6′s panoramic moonroof maximises natural light in the cabin. The laminated glass insulates against 83% of heat and 99.9% of UV rays.

The EC6′s superior dimensions and long wheelbase of 2.9m offer generous internal space. The EC6 comes standard with a Microfiber headliner and Nappa leather sports steering wheel. The Microcloud matte finishes to the dashboard and the door panels add to the sporty atmosphere of the interior.


The EC6 has a fully digital cabin with a 9.8-inch ultra-slim instrument cluster, an 11.3-inch HD multi-touch center display and NOMI Mate 2.0 – NIO’s unique digital assistant – fitted with an AMOLED full-circular display, creating an immersive user experience.

Three new fragrances have been added to NIO’s intelligent fragrance system  for a more pleasant occupant experience. This optional system interacts with the vehicle’s other systems for automatic paring with different user accounts and situations, with concentration adjustment also available via NOMI or the center screen.

EC6 features pre-installed NIO Pilot hardware, including a Mobileye EyeQ4 chip and 23 sensors. NIO Pilot supports over 20 functions covering typical scenarios of car use in China. Functions can be upgraded over time via firmware-over-the-air (FOTA).

The NIO EC6 boasts high performance. It features dual motors in conjunction with an intelligent electric all-wheel-drive system delivering output power of up to 160 kW front and 240 kW rear (544 hp), peak torque of 725 Nm and 0-100 km/h acceleration in as little as 4.5 seconds.

The Sport Edition is equipped with 160kW front and rear dual permanent magnet motors and can accelerate to 100km/h in 5.4 seconds. The EC6 is made of high strength aluminum alloy and is equipped with a CDC system as standard. Together with optional active air suspension and intelligent sensing of road conditions, it provides an involving and comfortable driving experience.

The EC6 Performance and Signature Editions can be equipped with a standard 70kWh battery pack which enables the EC6 to reach an NEDC range of 440km, or an optional 100kWh battery pack to reach an NEDC range of up to 615km.

EC6’s first owners will continue to enjoy five worry-free lifetime services, including: warranty, battery swapping service, roadside assistance, networked service and off-site charging.

Production specification Aston Martin CALLUM Vanquish 25 by R-Reforged revealed


Customer car build scheduled to start in September

Aston Martin Vanquish 25 Front 3QTR

Niederwil (Switzerland) / Warwick (UK) 22nd July 2020 – Just nine months after announcing the project, the production iteration Aston Martin CALLUM Vanquish 25 by R-Reforged has been revealed alongside confirmation that customer car build will commence in September. Designer Ian Callum has evolved the concept shown in 2019 with a revised interior, more trim options and definitive chassis and powertrain set up.

CALLUM Vanquish 25 High

Aston Martin CALLUM Vanquish 25 by R-Reforged now features over 350 engineering, material and design changes that transform the much-loved car into a more practical and relevant GT. Having covered over 20,000 miles of rigorous testing on the UK’s broad range of road types and qualities, as well as multiple sessions on both the wet and dry tracks at Michelin’s Ladoux proving ground, engineers carefully determined a crisper set up to amplify the driving experience of a classic GT.

Highly tuned rebound and compression of the Bilstein dampers provides composure with noticeably more agility and control. Careful bush selection, stiffer anti roll bars, a 10mm lower ride height, up to 60mm wider track and specific Michelin Pilot Sport tyre compounds assure linearity in roll and composure without resorting to a rock-solid track feel that contemporary GTs often lean towards. Steering feel, aided by the fitting of a more slender wheel rim, lower seating position and the suspension improvements, is sharper with more feedback to reward the enthusiast driver. The overall result is a more versatile GT eminently suitable for everyday use.

Aston Martin Vanquish 25 Interior 1

“After a year of piling on the miles in our development prototype, I’m confident we’ve hit the targets we set ourselves of a very responsive but supple car,” says head of engineering at R-Reforged, Adam Donfrancesco. “There was a perception that much of what we planned was aesthetic but the way the car drives, feels, goes, stops and sounds is actually where a lot of our efforts have been focused. We’ve defined a set up that finesses the composed, big Aston Martin GT feel but sharpens and hones it in line the progress that new tyres, suspension and knowledge brings. It’s got to be a car you want to use and be adaptable; laid back and comfortable enough to soak up a 300-mile trip across Europe but equally engaging and rewarding on a 20-minute run to meet friends at an informal cars and coffee meet. That versatility and accessible performance is something many contemporary GTs lack. We have all missed the chance to just go for a drive for pleasure in the past few months. This is now the car to make the most of those precious times.”

CALLUM Vanquish 25 Corner 2

Highlighting the multitude of options clients can specify during sessions with Ian Callum – either remotely or at the Warwick facility where the car is assembled – the Aston Martin CALLUM Vanquish 25 by R-Reforged is offered with an infinite number of body and eight trim colours, three transmission variants – manual, auto and semi-automatic – as well as three bespoke 20” wheel choices. The car’s sumptuous leather trim is provided by Bridge of Weir Leather Company, while Bremont’s removable pocket watch, an industry-first, remains prominent in the interior that now includes brushed or polished dark chrome details, and a walnut veneer option instead of carbon. Mulberry has developed the luggage to fit snugly in the rear of the cabin.

CALLUM Vanquish 25 Corner 7

“The designers, engineers and craftspeople have poured all their energy into breathing new life into the car, pushing the boundaries of every detail: flawless surface finishes, tight shutlines and a crafted interior I believe you’ll enjoy spending time in,” says Ian Callum. “I’m particularly impressed with how it drives. From the lower, more sculpted and cossetting seat, the crisper steering with enhanced feel to just the glorious way it sounds, I think we have created something quite special.”

R-Reforged has now also revealed the underbonnet revisions. Often overlooked, its engineers have detailed the area with carbon and leather dressing alongside the bespoke carbon intake system and tuned equal length stainless steel primary collectors that create a sonorous V12 howl from the 580bhp engine.

Aston Martin Vanquish 25 Underbonnet 2

Alongside the reveal of the production specification car, now available for prospective customers to experience, R-Reforged confirmed it is building the first batch in September with initial cars destined for Europe and Latin America.

“Too often design studies are revealed only for them to disappear, or for deliveries to end up being years later, leaving customers disillusioned about the viability of coachbuilding such cars,” adds Callum. “With partner R-Reforged, we have delivered on our promise with the first cars in build in September. It’s been an unpredictable time for the entire world but it’s now an exciting moment as the refreshed cars come to life in our workshops.”

Aston Martin Vanquish 25 Interior 2

Aston Martin Vanquish 25 Front High

Aston Martin Vanquish 25 Side

CALLUM Vanquish 25 Castle 1

CALLUM Vanquish 25 Street Rear 1


NIO Inc. Achieves Record-High Monthly and Quarterly Deliveries

NIO logo





•         NIO delivered 10,331 vehicles in the three months ended June 2020, exceeding quarterly guidance

•         NIO delivered 3,740 vehicles in June 2020 setting a new monthly record

•         Cumulative deliveries of ES8 and ES6 reached 46,082

SHANGHAI, China, July 2, 2020 NIO Inc. (“NIO” or the “Company”) (NYSE: NIO), a pioneer in China’s premium smart electric vehicle market, today provided its June and second quarter 2020 delivery results.

NIO delivered 3,740 vehicles in June 2020, representing a strong 179.1% growth year-over-year. The deliveries consisted of 2,476 ES6s, the Company’s 5-seater high-performance premium smart electric SUV, and 1,264 ES8s, the Company’s 7-seater high-performance premium smart electric SUV, and its 6-seater variant. NIO delivered 10,331 vehicles in the second quarter of 2020, representing an increase of 190.8% year-over-year and an increase of 169.2% quarter-over-quarter. As of June 30, 2020, cumulative deliveries of the ES8 and the ES6 reached 46,082 vehicles, of which 14,169 were delivered in 2020.

“In June, we achieved a historical high of monthly deliveries, contributing to our best quarterly performance. We appreciate the continuous support from our growing and loyal user community,” said William Bin Li, founder, chairman, and chief executive officer of NIO. “We are proud of our team for their strong execution from production to delivery. We remain committed to offering the best premium smart electric vehicles and the best user experience to our users.”

Steven Feng, chief financial officer of NIO, added, “We are pleased to deliver solid results driven by our competitive products, superior services and expanding sales network. Our deliveries in the second quarter of 2020 exceeded the high end of our earlier projection, and we are confident that our goals on gross margin and operational efficiency will be achieved.”

Falken’s tyres praised for durability and easy fit

Falken_Tyres JPEG

Pliable sidewall makes Falken tyres easy to mount on Liverpool FC team bus 

LFC - Falken tyre fitting with Protyre and MTS (1)


This season’s Premier League fixtures may now be back underway, but one thing that’s been ready and awaiting football’s return for some time is the Liverpool Football Club team bus. Primed to carry some of the world’s best footballers as and when safety precautions permit, the scarlet coach is fitted with Falken’s latest commercial vehicle tyres.

Safety and durability are paramount when selecting tyres to carry such precious cargo. In a typical season, the Liverpool FC team bus can rack up 100,000km, travelling as far as Barcelona, Munich, Paris and Porto, as well as the domestic games that see the coach heading up and down the country. The possibility of a breakdown or turning up late for the match would be a red card for any fleet engineer, not least one for a company that has carried the Liverpool team since the 60s.

Founded in the 1920s by the current director’s grandfather, St Helens-based coach operator Ellisons has a reputation for quality and service. Its 12.9l Irizar I8 used by Liverpool FC players is rigorously maintained and shod in Falken tyres, with the manufacturer’s RI151 pattern fitted by Protyre and supplied in the UK by Micheldever Tyre Services.

The tyre’s compliant sidewall offers a more comfortable ride for players post-match and also makes life easier for the fitters as Protyre engineer Dave Radford confirmed: “We find the Falken tyres some of the easiest to mount; so much so that one of our older operators is still able to mount Falkens with ease in his late 50s. With the polished rims and TPMS found on these luxury coaches, having a tyre that is simple to mount is one less thing to worry about.”

LFC - Falken tyre fitting with Protyre and MTS (2)

Download a video of the Falken tyres being fitted to the Liverpool FC team bus here

Andreas Giese, senior manager, Corporate and Product Planning at Falken Tyre Europe GmbH, explains some of the tyre’s benefits: “Our RI151 tyre offers excellent directional stability, stable braking on wet, dry or snow-covered roads, as well as high traction. Like all our new patterns it was developed to offer optimal grip and efficiency using our 4D NANO simulation technology. For example, it was able to identify how and where heat would be generated and how to minimise it in a commercial vehicle tyre. This is crucial as temperature build up results in higher rolling resistance, which ultimately reduces fuel economy. This coach carries one of the most precious ‘cargos’, and it’s therefore essential that tyres can be trusted to perform all season and in all conditions.”

It’s almost three years since Falken tyres were first fitted to the Liverpool FC coach, which is one of Ellisons’ growing fleet of 39 coaches, including 11 serving Premier League teams alongside 50 luxury Mercedes MPVs and cars. During this time, it has experienced no tyre failures.

“This is a longer bus and weighing nearly 20 tonnes, it’s heavy, particularly at the rear, but it always feels stable,” adds Ellisons’ Mike Ludden, one of two experienced drivers entrusted with piloting the LFC coach. “We’ve had no issues with the Falkens. So much so we’ve also now also opted for Falken’s All Season van tyre for some of our fleet of Mercedes Vianos.”



Introducing the new ‘business class’ home office (and mobile office hotel you can take on holiday)




  • New GlamperRV Business Line meets the increase in demand for flexible home offices
  • Bespoke home office solution is also ideal for business travel or work-away commuting
  • ‘Out of hours?’ Head off on a touring holiday avoiding hotels and shared facilities


With home working looking set to stay, GlamperRV, the bespoke luxury motorhome brand, is launching a new ‘business class’ home office – the GlamperRV Business Line – which can also be used as a mobile office hotel, and on post lockdown weekends away or adventurous touring holidays.

Offering an ultimate home office space without the need to move house, the GlamperRV Business Line motorhome will enable business people to travel to meetings while avoiding hotels, restaurants and additional shared facilities.



Full business class facilities include a large central desk, LED lighting, bathroom, multiple USB charging points, mobile wifi, Nespresso coffee machine, large fridge freezer, blackout blinds and plug sockets without the need for an electric hook up, courtesy of a powerful in-built inverter.


Measuring 7.39m long and 2.33m wide, the GlamperRV Business Line also comes with full kitchen facilities, separate bedroom with double bed and en-suite shower room, additional drop-down double bed and a large garage space for bikes or other storage.


Customable options range from large flat screens to living space air conditioning and exterior gas points so you can fire up the BBQ at the end of the working day. Out of hours, the GlamperRV Business Line will sleep up to four people, along with seating for four to five around its large central desk.

Says GlamperRV managing director Lucy Caillé: “Working from home looks set to become the ‘new normal’ for many business people as a result of COVID-19. Finding the right long-term solution for home working is now high on the agenda for many people – along with a safer overnight option for when we do need to travel to meetings and work away from home post lockdown, without the need to share facilities or stay in a hotel.


“It’s also an ideal solution for those who will need to return to work-away commuting a few days a week at business class standards. Thousands of pubs, farms and even vineyards across the country  in addition to the more traditional campsites already offer overnight parking for RV campers.

“When holidaying re-starts, our GlamperRV Business Line offers comfort, luxury and style for weekends away or adventurous touring holidays for grown-ups or family trips.”

Holiday Time

With prices for the full specification just under £75,000 + VAT, customers can choose from a range of customised exterior and interior colours, corporate livery and can either purchase outright, or on a finance plan.

For further information visit GlamperRV.co.uk, call 0845 838 6796 or email [email protected]

GlamperRV-External (2)


GlamperRV-Suit Storage

GlamperRV External 3


NIO Inc. Provides May 2020 Delivery Update

NIO logo

Delivered 3,436 vehicles in May 2020, achieving record-high monthly deliveries 

SHANGHAI, China NIO Inc. (“NIO” or the “Company”) (NYSE: NIO), a pioneer in China’s premium smart electric vehicle market, today provided its May 2020 delivery results.

NIO delivered 3,436 vehicles in May 2020, representing a strong 215.5% growth year over year. The deliveries consisted of 2,685 ES6s, the Company’s 5-seater high-performance premium smart electric SUV, and 751 ES8s, the Company’s 7-seater high-performance premium smart electric SUV and its 6-seater variant. As of May 31, 2020, cumulative deliveries of the ES8 and the ES6 reached 42,342 vehicles, of which 10,429 were delivered in 2020.

“In May, we achieved record-high monthly deliveries in our history. We truly appreciate the trust and support that NIO users have been giving us and we remain fully committed to the vision of building the best user enterprise by offering high-quality premium smart electric vehicles in the years to come,” said William Bin Li, founder, chairman, and chief executive officer of NIO. “We are proud of our teams for their continuous efforts and determination in delivering the solid results, and we will further increase our production capacity and expand our sales network to support our future growth.”

Steven Feng, chief financial officer of NIO, added, “We are pleased to see the strong monthly deliveries despite fewer working days due to the public holiday in May. We expect to achieve the delivery goal for the second quarter 2020, while continuously improving gross margin and narrowing operating loss.”

May Delivery 2020 (1)

Experiences Per Mile Advisory Council unveils new study on automotive mobility transformation from 2020 to 2030

harma a samsung company

The next decade of automotive mobility transformation shifts to consumer-centric experiences 

HARMAN, a wholly-owned subsidiary of Samsung Electronics Co., Ltd., focused on connected technologies and solutions for automotive, consumer and enterprise markets, the Experience Per Mile Advisory Council and SBD Automotive have released a report on automotive mobility transformation from 2020 to 2030.

The report titled, “Experiences Per Mile 2030: Ensuring the Next Decade of Mobility Transformation Puts the Consumer First and Foremost,” features findings that address the mobility transformation currently underway – and why collaborative consumer-centric innovation is critical in enabling hyper-individualised user experiences.

The EPM 2030 Report, featuring new research conducted by SBD Automotive, predicts that built-in vehicle connectivity will grow sharply from 48% of all new global automobiles to nearly 96% by 2030. Similarly, by 2030, 79% of vehicles shipped around the world will have Level 2 autonomy or higher, significantly reducing the risk of crashes through alerts and discrete system actuation. As the consumer values like the sharing economy and sustainability continue to take hold, SBD Automotive estimates that 26% of mobility profits will be derived from new sources such as on-demand mobility, while 24% of all new cars sold by 2030 will be electric.

EPM 2030 Report - CASE (1)

As the world becomes more connected, cars shift from ‘being connected’ to ‘being consumer experiences – from RPM to EPM, or ‘experiences per mile’. Alongside, consumer expectations are now changing from demanding just “smart” technologies to requiring integrated and meaningful connected experiences. But while most consumers report they are relying on technology more today than they did just a few years ago, nearly 40% feel this abundance of connected solutions is becoming too complicated. Today, the automotive ecosystem is challenged to not just deliver more technology, but deliver smart solutions as holistic, connected experiences that reinforce usability and drive mass adoption. To meet new mobility demands, this requires a complex ecosystem of providers who are evolving their organisational models, business practices and services.

To bridge this gap between technology and experience, the EPM 2030 Report uncovered three key focus areas that are paramount to driving meaningful innovation:

  • Reduce Complexity to Remove Barriers: Technology is getting too complicated. This is likely a reflection that while many of these devices work well individually, integrating them all into a seamless digital and mobility experience is getting harder.
  • Focus on Usability and Familiarity: Cars rank lower-than-average when it comes to usability. The majority of all respondents feel that staying connected and productive in the car is a challenge, with many struggling to read SMS messages, keep up with news or safely check their calendars on the go.
  • Prioritise Experience in Connectivity: Digital experiences have become a key factor when purchasing a vehicle. Respondents listed the following items as the top digital things (of top 10 things) they will look for in the next car they buy: enables better productivity while driving; provides helpful suggestions on things like fuel stations or alternative routes; makes it easier to stay in touch with friends/family when driving; and provides a fun and entertaining environment.

“Consumers are at the heart of the mobility experience, and as technological advancements continue to disrupt the marketplace, no single company can possibly deliver on these experiences. And it won’t happen all at once,” said Jeffrey Hannah, Director, North America of automotive research firm SBD Automotive. “Through open collaboration and true partnerships, the automotive industry can prepare for the next decade of mobility transformation and ultimately, create a more connected world.”

To maintain pace with innovation and respond to growing consumer pain-points around connectivity, collaboration across industries, organisations and economies is paramount. Furthermore, it must be centred on the collective consumer experience, and how disparate technologies and services can come together to create cohesive use cases for automotive customers.

“The purpose of the EPM Advisory Council is to uncover best practices and foster cross-industry collaboration, but it really starts with understanding and ensuring we all start with the consumer pain points, and really, the consumer insights,” said Tom Rivers, Vice President, Connected Car & Connected Services Marketing, HARMAN. “Then, we can solve for those consumer pain points during the in-vehicle experience. And that’s the greatest benefit of the council – the consumer will have a better experience while moving from one location to another.”

The EPM 2030 Report outlines five core consumer benefits where advanced collaboration will fuel better experience in the vehicle for drivers and passengers:

  • Accomplishment: Enhance personal productivity and support drivers’ ability to safely multitask.
  • Wellbeing: Develop experiences that enhance consumers’ physical safety and digital security, as well as the personalised in-vehicle atmosphere that reduces stress and monitors their physical wellbeing.
  • Social Connection: Build safe, personal connections inside and outside the vehicle, such as location-sharing of routes and time of arrival, shared mobility experiences via social media platforms and more.
  • Enjoyment: Ensure a fun and enriching mobility experience, with the ability to consume video and audio entertainment and enable personalised moments of discovery in a safe manner.
  • Environmental Consciousness: Deliver new mobility options and eco-focused technologies that can decrease carbon footprint and environmental impact.


For more information, download the EPM 2030 Report here or visit https://www.experiencespermile.org/