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HARMAN Opens First Experience Store in Europe, Creating a Unique Space Where Speed Meets Sound

harma a samsung company

 

The company’s first European flagship store offers visitors a glimpse into the world of HARMAN and its multiple award-winning audio brands

MUNICH, Germany – HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced the opening of its first Experience Store in Europe. Located at Sendlinger Straße 46, in the heart of Munich’s popular central retail shopping district, the new location is designed to serve as a showcase for HARMAN’s award-winning audio solutions across all consumer and automotive categories. It highlights how the company’s heritage of craftsmanship merges with innovation and cutting edge technology in both the store design and the products on display. 

“Our first HARMAN store in Europe transcends simple retail to a memorable visual and auditory experience centre.  It is a dynamic showcase for our family of brands including JBL, Harman Kardon and AKG, and it will feature select cars from our automaker partners that include our in-dash technologies and sound systems. The store will truly be a place where speed meets sound, combining our automotive audio and consumer audio heritage in one place. Through it, we will continue to transform how consumers interact with our audio products and brands,” said Michael Mauser, President, Lifestyle Audio at HARMAN.

“HARMAN is a house of world-renowned audio brands, and this new space is in many ways a manifestation of that house. Flagship stores tell our story and enable us to take centre stage to connect directly with consumers. This is an important step in the development and growth of our brands across Europe and we are delighted to welcome consumers to our Munich Experience Store,” said Ralph Santana, Chief Marketing Officer at HARMAN.

A dynamic showcase

The space is designed to be entirely transformed for various events including lectures, small concerts, parties, etc. – fixtures can be moved, digital displays can be taken over, colour-changing LEDs in the ceiling can wash the space in colours to adapt to every need and mood.

It will feature award-winning consumer products from JBL, Harman Kardon and AKG including headphones, portable speakers, soundbars, voice controlled speakers and much more. HARMAN’s automotive audio business will also feature in the store with a rotating selection of vehicles equipped with state-of-the-art sound systems from its portfolio of automotive audio brands including Harman Kardon, JBL, Bang & Olufsen, Bowers & Wilkins. 

Pushing the experiential dimension even further, the Munich Experience Store will enable customers to interact not only with HARMAN’s products, but also with regular musical events, celebrity appearances and car launches in collaboration with automakers, amongst the activities. An additional Luxury Audio Studio is also set to open in an adjacent space later this year. In the Luxury Audio Studio, audio enthusiasts will be able to enjoy and explore products from HARMAN’s exclusive luxury brands like Lexicon, Mark Levinson, and Revel plus it will include a deluxe cinema featuring Dolby Atmos.

A design showstopper

The first of its kind in Europe, the Experience Store in Munich is intended to bring together speed and sound in a unique way. Across a 33.5-metre glass façade lies a modern, dynamic environment that pays homage to Germany’s rich automotive culture and legendary precision. Gensler Architects, whose portfolio includes Facebook’s California headquarters, Cadillac House in New York, and the stunning Shanghai Tower, designed the interior as the visualisation of a sound wave that guides consumers from the front to the back of the store, offering a cadenced retail experience that revolves around the visualisation and emotion of a sound wave articulated through both form and light.

A fitting location

Since opening its first flagship store in Shanghai in 2010, HARMAN has added such cosmopolitan locations as Tokyo and New York City. With its deep automotive roots, Munich was a natural choice for the first European Experience Store. The very design of the store’s interior evokes Germany’s powerful automotive culture and identity.

Becoming part of the local community

As part of the opening, HARMAN will also make a commitment to the local community. Every holiday season, a portion of the proceeds will be donated to Munich-based youth athletic organisations. To kick off the campaign, HARMAN donated 25,000 EUR to the International Hockey Federation on the occasion of the store opening. The donation was handed over to German National Team Coach Marco Sturm and some key players from the silver-medal winning German Olympic championship team during an evening ceremony at the store.

The Munich flagship store is open to the public starting 26 September and every Monday through Saturday from 10:00 a.m. to 7:00 p.m.



New HARMAN UX Solutions Deliver Unprecedented In-Car Comfort and Entertainment Experiences at CES 2018

harma a samsung company

CES – LAS VEGAS – January 8, 2018 – HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced Configurable Entertainment and Moodscape, the latest experience-centric lifestyle automotive solutions offering personalized entertainment, comfort and convenience for passengers. Developed on the company’s new HARMAN AudioworX platform, these new solutions deliver intelligently tailored in-vehicle experiences, ushering in a new era of personalization for shared mobility and autonomous vehicles.

“When it comes to their vehicles, today’s consumers are all about the experience and are less concerned about the technology behind it. At HARMAN, we are constantly focused on innovating with the passenger in mind, integrating emerging technology with software-driven audio to provide the effortless, responsive experiences consumers have come to expect,” said Michael Mauser, President, Lifestyle Audio for HARMAN. “Moodscape and Configurable Entertainment are perfect examples of how we’re re-inventing what is possible in the vehicle today, as well as for the autonomous future.”

Configurable Entertainment: A Personalized Experience for Every Passenger, Every Ride, Every Day

The sharing economy shows no sign of slowing down, and car ownership trends will continue to shift. Consumers, however, continue to demand seamless connectivity and in-vehicle personalization. These can be sacrificed with today’s ride sharing services, where personalization options are often dictated by owner rather than passenger preferences. Targeted to shared fleet organizations like Uber and Lyft, HARMAN’s proprietary, software-based Configurable Entertainment allows shared mobility providers to offer multiple in-car brand and entertainment experiences through a single set of in-vehicle hardware. This puts the power of personalization back into the hands of ride-share passengers, making every ride an extension of their lifestyle.

With Configurable Entertainment, automakers can further differentiate from competitors and increase overall customer satisfaction by offering consumers a choice of in-vehicle audio brand experiences. For example, one user can select in-vehicle gaming or a heart-pounding concert experience through JBL audio for their ride; while the next passenger – in the same vehicle  – can choose a completely different experience, such as watching a movie or enjoying a more intimate music performance with the refined sound of Harman Kardon to enhance their trip.

Key Features for Configurable Entertainment include:

  • Proprietary Shape-shifting Speakers: In-vehicle speakers transform in real-time to provide different experiences in line with user preferences. For example, a unique sound bar or tweeter can dynamically morph from one audio brand experience to another, both sonically and visually.
  • Unique Industrial Design: Brand-specific visual elements such as logos and speaker grilles can change in real-time to match user preferences.
  • Adaptive Audio EQ’s: Sound tuning will adjust on-demand to deliver the iconic listening experience associated with the user’s preferred audio brand.

Configurable Entertainment leverages HARMAN’s award-winning automotive cloud platform, HARMAN Ignite for seamless connectivity and device management, allowing passengers to personalize in-vehicle entertainment experiences in real-time – a first for the industry. Preferred personal settings can be catalogued, saved on compatible devices and seamlessly deployed for any ride. For automakers, it is an example of how HARMAN provides a complete, end-to-end solution for implementing advanced connected in-vehicle applications and features.

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Moodscape: Focus on the Moments that Matter in your Day

Automakers are placing an increasing emphasis on the vehicle interior as a place for reflection and focus in response to growing consumer interest in wellness and lifestyle optimization. In step with this trend, HARMAN’s Moodscape uses mood-based features to redefine comfort and entertainment in the daily commute.

Moodscape intuitively adjusts the in-cabin audio experience, delivering music with a mood-based EQ and sound levels to help passengers prepare for whatever is next in their day. Additionally, Moodscape features new HARMAN QLED Auto technology, providing a stunning visual experience for passengers through the first-ever automotive QLED vehicle roof application.

Key features of Moodscape include:

  • Music Motivator: Whether heading to a meeting, to a party or to the gym, Music Motivator synchronizes with calendars, identifies GPS routes and analyzes available biometric feedback to build and deliver an audio experience based on passengers’ whereabouts, schedule and energy level – so that wherever they are headed, they arrive focused and ready.
  • Personalized Audio Alerts: Created with safety in mind, Personalized Audio Alerts heightens attention to navigation, traffic and weather incidents through directional audio, allowing drivers to keep their eyes on the road and respond more quickly to prompts.
  • HARMAN QLED MoodRoof: The passenger’s choice of environmental sounds fills the cabin, complemented by a state-of-the art visual experience through HARMAN’s QLED MoodRoof. Tailor-made for autonomous vehicles, MoodRoof replaces the traditional moon roof with a choice of immersive visual landscapes brought to stunning life by this first-of-its-kind automotive QLED application.

Both Configurable Entertainment and Moodscape will be demonstrated at the HARMAN Showcase at CES 2018.

 

 

Samsung Electronics Expands Commitment to Autonomous Driving Technology

Samsung creates $300 million fund to build on a number of earlier investments in auto-related startups and technologies.

Samsung and HARMAN jointly launch a new Autonomous/ADAS Strategic Initiative, focused on developing innovations for next-generation, smart, connected vehicles

Frankfurt, Germany, and Menlo Park, CA, September 14, 2017 – Today, Samsung Electronics Co. Ltd., established the Samsung Automotive Innovation Fund, a new $300-million fund focused exclusively on the automotive market. The Samsung Automotive Innovation Fund will focus on connected car and autonomous technologies, including smart sensors, machine vision, artificial intelligence, high-performance computing, connectivity solutions, automotive-grade safety solutions, security, and privacy.

In addition to the fund, HARMAN, which was acquired by Samsung earlier this year, has established a new Autonomous/ADAS Strategic Business Unit (SBU). The new HARMAN SBU, which will report to HARMAN’s Connected Car division, will work with the Samsung Strategy and Innovation Center (SSIC) Smart Machines team to develop key technologies for safer, smarter, connected vehicles.  The SSIC Smart Machines team is an advanced automotive engineering group dedicated to enabling next-generation mobility solutions.

“During this period of extraordinary transformation in the automotive industry, we are excited to play a leadership role in supporting and shaping the future of smarter, more connected vehicles,” said Young Sohn, President and Chief Strategy Officer of Samsung Electronics and Chairman of the Board of HARMAN. “The Autonomous/ADAS Strategic Business Unit and automotive fund reflect the company’s commitment to the values of open innovation and collaboration. In partnership with OEMs and startups, we will make the driver and passenger experience safer, more convenient, and more enjoyable.”

According to the World Health Organization, road injuries are among the top 10 causes of death worldwide.[i] In the U.S. alone, the most recent data suggests that there are more than 35,000 fatal crashes each year.[ii] Samsung’s goal in the automotive market is to tackle this challenge by bringing to market technologies, from sensors to data-processing solutions, that will help make cars safer while creating a more comfortable and convenient mobility experience.

To address the increasing demand for integrated solutions, particularly those for automated driving, Samsung and HARMAN will focus on engineering, high-performance computing, sensor technologies, algorithms, artificial intelligence, as well as connectivity and cloud solutions that enable Advanced Driver Assistance Systems (ADAS) and automated driving.

“There is already a high demand for ADAS solutions, and that demand is rapidly growing with the advancements in connected cars and autonomous driving,” said Dinesh Paliwal, President and CEO of HARMAN. “This strategic business unit demonstrates Samsung’s and HARMAN’s commitment to answer that call – to be the definitive partner for seamless and integrated technologies. It also reflects the incredible power that Samsung and HARMAN, as a collective force, will bring to our OEM customers as we combine Samsung’s scale and resources with HARMAN’s deep automotive experience and networks. Together, we are driving the future of automotive.”

Industry veteran John Absmeier has been appointed Senior Vice President of the new HARMAN SBU, and will also retain his current role as Vice President of Smart Machines for SSIC. As a leader in both organisations, John Absmeier will ensure seamless collaboration to bring Autonomous and ADAS solutions to the market.

The first strategic investment of the Samsung Automotive Innovation Fund will be in TTTech, a leader in functional safety, deterministic networking, real-time systems, and complex software integration for ADAS and automated driving platforms. Earlier investments by Samsung’s existing investment funds have included stakes in automotive startups, including AImotive and Renovo for automated driving; Quanergy, TetraVue, and Oculii for sensors; Autotalks and Valens for connectivity; and Graphcore for high-performance computing.

To date, Samsung has secured licenses for on-road testing of autonomous driving software and hardware under development in Korea and California. Samsung will not enter the car-manufacturing business, remaining focused on working with automakers and mobility enablers to develop the next generation of automotive innovation.

 

 

HARMAN Partners with Google Play Music to Give Customers Music for Everything They Do

Eligible HARMAN customers to benefit from three months of unlimited ad-free trial of Google Play Music 

STAMFORD, CT  August 8th, 2017  – HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets announced it is teaming up with Google to provide music lovers with a free three-month subscription trial of the popular Google Play Music.

Launching across 47 countries in APAC, the Americas and Europe, this multi-year global initiative will be available in August to eligible HARMAN customers and will be promoted in select JBL and Harman Kardon consumer products beginning the 2017 holiday season. Read more about the offer here: www.JBL.com/GooglePlay

Google Play Music delivers the right music for any moment by offering a smarter, easier to use, and much more assistive experience. With a subscription, Google Play Music gives listeners more than 40 million songs for any mood or situation on-demand and ad-free. Google Play Music suggests the right music for you based on the time of day, your preferences, location, activities, mood and more. Plus you can bring up to 50,000 tracks from your personal collection to Google Play Music’s locker.

Google Play Music also comes with access to YouTube Red, for ad-free YouTube, offline and background viewing on mobile, and access to YouTube Originals. (Only in US, AU, NZ, MX).

Thanks to JBL, Harman Kardon, and Google Play Music, listeners will be able to enjoy virtually limitless music, regardless of where they are