Dedicated to the Art of Listening, new Luxury Studio offers premium listening experience in a modern and dynamic environment
MUNICH – May 10, 2019 - HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. is adding a new highlight to the HARMAN Experience Store in Munich through the opening of the HARMAN Luxury Audio Studio. Featuring an original spatial concept based on a musician’s loft, the dedicated space comprises a stereo lounge and a state-of-the-art home theatre, all of which were designed using materials chosen for their acoustic properties. Open to the public as of 10 May, the Luxury Audio Studio invites visitors and partners to discover HARMAN’s luxury audio brands through a unique, experiential approach.
A whole new dimension
With the opening of its Luxury Audio Studio, HARMAN is bringing a whole new dimension to the Experience Store in Munich. Designed with the same experience-oriented perspective as the store, the studio delivers a retail experience revolving around the visualisation and emotion of sound articulated through both form and light. The Studio is intended to serve as a showcase for HARMAN’s most exclusive luxury audio systems and brands: JBL Synthesis, Lexicon, Revel, Mark Levinson, and ARCAM. It also features a stunning 7.4.4 home theatre experience featuring Dolby Atmos®.
“The new Luxury Audio Studio in our Munich Experience Store is a show stopper. It gives our world-class luxury audio brands a unique home. This is an important step in the development and growth for our Luxury Audio Division across Europe with iconic brands like JBL Synthesis, Lexicon, Revel, Mark Levinson and ARCAM,” said Michael Mauser, President Lifestyle Audio at HARMAN. “We are delighted to welcome consumers to this unique space to discover the most advanced high-performance audio systems available in the market.”
A unique spatial concept
The 136 sqm Luxury Audio Studio’s design takes a truly unique approach that immerses visitors in a rockstar-like atmosphere with vintage layers and textures used throughout the space. Resembling a musician’s loft, the studio contains a stereo lounge with a vinyl record wall, a conference room and pantry. Acoustic sound booth textures inspired by speaker materials are integrated. Completing the experience is a state-of-the-art theatre to be used as a testing ground for HARMAN’s latest products while providing a luxury in-home experience.
Systems on display
Currently featured in the Luxury Audio Studio’s Stereo Lounge are the Mark Levinson N°585.5 Integrated Amplifier, Mark Levinson N°519 Audio Player and Mark Levinson N°515 Turntable, which exemplify the unrivalled build quality, elegant style and sophisticated features that are hallmarks of the Mark Levinson brand. On display as well are the Revel PerformaBe loudspeakers, true feats of sound engineering meticulously tuned to offer listeners the finest details, the highest levels of performance and the most emotion possible. Finally, in the Theatre is the JBL Synthesis 7.4.4 System (7x Surround, 4x ceiling, 4x Sub) and the 85” Samsung LED Screen, which work together to offer visitors an immersive movie theatre-like experience certain to impress audiophiles and audio professionals alike.
HARMAN celebrated the opening of the Luxury Audio Studio on May 9 with an exclusive event featuring a multi-touch listening journey to the heart of Luxury Audio, including an interactive panel discussion on “The Art of Listening” with Frank Filipetti, seven-time Grammy-winning music producer, engineer and mixer, Dr. Hauke Egermann, Assistant Professor in Music Psychology, University of York, and Dr. Sean Olive, Senior Fellow, Acoustic Research, HARMAN. The fascinating discussion covered holistic approaches to grasping music in its emotional and creative perfection, as well as discussions on how to develop critical listening skills to help people listen better and more intelligently. Attendees had the opportunity to participate in interactive listening sessions and demos of the all the systems, including the latest Mark Levinson car audio system in the Lexus ES. The evening concluded with a reveal of the Lexicon SL1 speaker with HARMAN’s revolutionary “Sound Steer” technology.