Falken Porsche GT3 #2 - Project Cars 2

Falken expands its gaming presence into the evolving world of eSports

Fans of the iconic teal and blue livery associated with tyre manufacturer Falken can now compete in these distinct colours on the racetracks of Gran Turismo Sport and Project Cars 2.

Falken’s BMW M6 GT3 and its Porsche 991 GT3 R have been faithfully reproduced in Project Cars 2 whilst Gran Turismo Sports’ Logo Editor Function allows players to create a Falken-liveried car from 162 car types that include Aston Martin, Ferrari and BMW.

“Both these premium games offer a virtual experience that is amazingly close to the original. The tyres, the cars themselves and the racetracks are breathtaking. Falken has been involved in computer games for many years, and has always supported and driven their technological development. In fact, some of our customers even had their first encounter with Falken in a computer game,” comments Stephan Cimbal, Head of Marketing at Falken Tyre Europe GmbH.

Gran Turismo is a veteran on the motorsport games scene with 20 years’ experience and a desire for innovation and reinvention. This format continues to prove popular as Gran Turismo Sport has reached number one in the UK sales chart. However, Project Cars 2 for Windows, Sony Playstation 4 and Xbox One has become a worthy rival with its unprecedented simulation quality recently winning Gamescon’s ‘Best Simulation Game’.

Falken’s involvement in eSports began in 2004 with the introduction of Falken’s Nissan GTR in Gran Turismo 4. Since then eSports has, according to Nielsen and PwC, become a $500bn business that has attracted over 600 businesses