CALLUM fulfils the potential of the ‘one that got away’ with ultimate Jaguar C-X75 commission

  • A thoroughly reengineered Jaguar C-X75, created by CALLUM, takes the car to its ultimate road-going conclusion
  • Bespoke commission blends customer’s wishes with the original designer’s aim, producing a capable, refined and elegant supercar
  • All-new interior, enhanced powertrain and active aero result in a driver-focussed machine, engineered to enjoy every day
  • Download high resolution images here

CALLUM has completed a second customer commission of the Jaguar C-X75, meticulously addressing every element to deliver the most refined iteration of the iconic supercar. Truly bespoke, it follows CALLUM’s earlier transformation of one of the four stunt cars used in the James Bond film Spectre. This time, CALLUM has gone beyond the core practicalities of readying C-X75 for the road by engineering performance, comfort and convenience into the essence of the car. Fulfilling the customer’s wish for a C-X75 that realises the promise of the original concept, the result is a thrilling, engaging and very personal commission of a much admired car.

Working in close collaboration with the owner of the C-X75, CALLUM ensured that each request – no matter how detailed or complex – was expertly integrated into the final build. Drawing on CALLUM’s previous experience transforming stunt car 007 for road use, this new commission using Car 001 goes far beyond the hundreds of standard modifications necessary for achieving Individual Vehicle Approval (IVA) certification. Car 001 now features a reengineered drivetrain, active aero and an exquisite and contemporary interior that dramatically enhance the driving experience.

001 Lead - CALLUM C-X75 - Interior 1 MB

“C-X75 was ‘the one that got away’ – a car brimming with unfulfilled potential,” says Ian Callum, who led the team that created the car in 2010 and is now design director and co-founder of CALLUM. “We’ve combined the customer’s wishes with carefully engineered solutions to bring C-X75 to the thoroughly satisfying conclusion it always deserved.”

The supercharged V8 engine is now mated to a seven-speed dual clutch transmission. Thanks to CALLUM’s in-house software and proprietary body and comfort electronics, C-X75 now offers the ability to perform as a usable road car or, when desired, switch into a dynamic sporting mode. On command, gear shifts become sharper, throttle response is more immediate and the exhaust system, tuned by an acoustic expert, enhances the experience with its exhilarating soundtrack.

To complement the increased performance, CALLUM’s engineers developed an advanced active aero package. At speeds above 60km/h it provides additional downforce to increase stability and deliver confidence-inspiring handling. An air brake function bleeds in added control during hard braking. For urban driving, a hydraulic front lift suspension offers enhanced practicality. Through extensive testing, CALLUM honed its road-focused setup, resulting in neutral, predictable balance through sweeping turns and arrow-straight stability where higher speeds are legally possible. The original front 20” and rear 21” wheels are wrapped in Michelin’s acclaimed Pilot Sport 4S tyres – ideal for road and occasional track use.

CALLUM C-X75 - Exterior engine bay 1 MB

CALLUM’s designers seized the opportunity to take the exterior to the next level whilst retaining the much-admired form. Over 1,000 hours of craftsmanship went into perfecting the car’s bodywork, including precise panel alignment and a lustrous deep paint finish in Willow Green. Combining earthy tones with a hint of yellow, this gentle and natural shade is inspired by the soft muted hues of the willow tree’s delicate leaves. Distinctive touches – such as machined-from-solid, brushed aluminium finish window surrounds, bespoke filler cap and visual carbon fibre accents for the quarter light intakes and diffuser, along with the polished metal grille – contribute to the car’s striking presence. Further subtle exterior details include an etched C-X75 emblem on the exhaust tailpipe and enhanced light diffusion from the rear lights.

CALLUM C-X75 - Exterior rear 1 MB

Inside, the transformation is more dramatic. The stunt car’s functional cockpit is replaced with a driver-centric, premium environment. The interior features a sophisticated blend of dark green and cream tones, split by a bold and dynamic 40-degree-angled “waterline” that runs through the cabin. “Sporting cars typically feature darker interiors, while comfort is often associated with lighter shades,” explains CALLUM’s head of design, Aleck Jones. “We wanted to fuse those elements in a dynamic way to reflect the dual nature of this car.”

Interior surfaces span a variety of leather textures, accentuated by a prominent metal “Arrowhead Necklace” feature that encircles the cockpit before plunging down the centre console. Three tactile rotary controls, all angled toward the driver, each with integrated touchscreens, continue the theme of clean lines. A wireless charging pad and Apple CarPlay offer an intuitive user interface and seamlessly connect with a powerful, bespoke sound system featuring punchy subwoofers and a crisp-sounding centre speaker concealed behind CALLUM’s signature deconstructed tartan.

The minimalist cockpit is crowned by an acrylic cowl that covers the digital instrument cluster, while all other controls, including the start button, are in a roof-mounted console – a nod to aircraft design whilst ensuring the pure cabin lines are retained. “Clean and beautiful, the interior is simple, not simplistic,” adds Jones. The seats, chosen specifically by the customer for optimal support, are upholstered in supple Bridge of Weir leather and complemented by three-point seat belts for added convenience. The steering wheel is custom-machined from solid billet to the customer’s exact specifications. A digital rear-view mirror, an electronic park brake integrated with the transmission and an immobiliser with ‘blipper’ key are further examples of the lengths CALLUM has gone to transform the stunt car.

CALLUM C-X75 - Interior 3 1 MB

“While engineering a raw stunt car into a refined modern supercar with all the expected attributes presented significant challenges, finding the right solutions excited us all,” says CALLUM’s engineering director, Adam Donfrancesco. “Integrating features including aircon and premium audio whilst also balancing the NVH, refinement and hygiene factors such as engineering the door seals to keep the elements out, all whilst ensuring it still sounded mega, was a formidable but thrilling challenge and the results speak for themselves.”

As well as pushing the envelope of C-X75’s performance and refinement, CALLUM’s engineers also embraced advanced additive manufacturing with partner Stratasys. Innovations in materials and processes enabled CALLUM to create complex forms, unlocking more elegant design solutions previously not possible. Applications include a substantial number of the interior elements, such as the sill trim that ingeniously incorporates cup holders, highlighting CALLUM’s ability to blend functionality with form.

This refined C-X75 is the latest in a growing list of ‘bespoke’ one-of-one projects that CALLUM is delivering from its Warwick, UK, headquarters. “Through the reengineering of this one-off supercar along with the electrification and validation of a lightweight sportscar, the limited production run of our own CALLUM Vanquish 25, as well as low volume interior design and manufacture programmes for cars such as the Prodrive P25, CALLUM is demonstrating its prowess at bringing a vision to an on-road reality,” adds CALLUM’s managing director, David Fairbairn.

CALLUM C-X75 - Exterior 1 MB

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Falken extends partnership with the ADAC RAVENOL 24h Nürburgring until 2028

Falken has been a fixture at the legendary Nürburgring 24h race since 1999, and now enjoys the status of being ‘a regular’ thanks to its 25 years of participation. Owing to Falken’s special relationship with the circuit, the tyre brand has officially extended its contract with the organisers of the race that runs around the classic Nordschleife, until 2028.

Falken’s presence at the track isn’t just important in terms of the race itself, but also in the hearts of the thousands of spectators who flock to the event each year – with its pair of teal and blue Porsche 911 GT3 R (992) being huge crowd-pleasers. Additional highlights such as the Falken Drift Show – during which its own team and other notable names from the sport show off their skills – have also become a staple with fans.

The extension of the partnership between Falken and the organisers of the 24h race underscores its long-term commitment to, and enthusiasm for, motor racing. This collaboration allows Falken to continue testing and showcasing its innovative technologies and tyre technologies in the most challenging of conditions. And, of course, the fans can also look forward to more thrilling races together with Falken over the years to come.

Falken 2028 Press Release 2

“We are extremely pleased that in Falken, we have a partner whom we have come to appreciate in every respect,” says ADAC race manager Walter Hornung. “With its great racing cars, Falken Motorsports is one of the big names at the front of the starting grid. And the brand is also fixture on the 24h weekend, with additional activities that the fans simply love. I also think it’s great news for the fans that this strong partner will continue to accompany us over the years to come.”

Managing director, president and CSO Markus Bögner signed the contract on behalf of Falken Tyre Europe GmbH, explaining: “As a company that always aims to do its very best and achieve an excellent performance, we have been part of the 24h race at the Nürburgring since 1999. We have more than earned our reputation as a high-performance brand with our intensive and successful commitment to this prestigious race. We are thrilled to be able to continue to be part of this outstanding event in the coming years and to demonstrate our capabilities here.”

The news follows another successful weekend for Falken on the Nordschleife, as the #3 car of Alessio Picariello and Klaus Bachler claimed victory in NLS5 – marking the fifth win of the year for the Japanese tyre brand.

Download high resolution images here.

Falken off-road test winner in all-terrain tyre test

October, 22nd, 2024 – Trusted website for mobile home and caravanners ProMobil, has revealed that Falken has topped its 2024 all-terrain tyre test in the 255/55 R 18 size. Competing against six other patterns, the Falken WILDPEAK A/T AT3WA emerged as the clear off-road test winner. The Falken tyres impressed the judges in almost all test categories and beat well-known competitors.

The comprehensive test covers various disciplines, including traction, braking performance and handling on different surfaces such as snow, wet and dry roads and off-road. The independent testers specifically highlighted the above-average performance of Falken’s all-terrain product on gravel and in mud, where the Falken WILDPEAK A/T AT3WA excelled with outstanding traction and handling.

Falken WILDPEAK A T AT3WA

Falken’s all-terrain product also proved what it is capable of in various weather conditions. On snow, it delivered a solid performance in the acceleration and stopping distance categories. The tyre was also rated “good” both for lateral stability and on the snow-covered circular track. On wet roads, the tyre impressed with excellent lateral acceleration and a short braking distance performance. Its aquaplaning properties were also impressive. With 8.4 out of 10 possible points, it was able to secure first place in this test.

The off-road tyre didn’t only live up to its reputation in the wet and snow: it also demonstrated first-class performance in the handling test on dry roads and a rolling noise on asphalt of 73.4 dB (A) at 80 km/h with the engine switched off. The tyre excelled in particular in the off-road test: on crushed stones and gravel, it was virtually the only one to attain at least a “good” rating in almost all the tests. These included excellent acceleration and braking results on crushed stones, achieving the best score in this category at 11.2 metres.

“Test winner due to best all-round features and overall performance on and off road,” the testers concluded.

Download high resolution image here.

Hot Wheels Ignites New “Challenge Accepted” Platform Dedicated to Building Resilience and Fostering a Growth Mindset in Children

Alongside new platform, brand launches Challenger Spirit Fund with its inaugural partner Mission 44, founded by Seven Time Formula One World Champion Sir Lewis Hamilton

EL SEGUNDO, Calif., October 16, 2024 — Today, Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced Hot Wheels® is furthering its mission to ignite the challenger spirit in every child with the creation of Challenge Accepted, a new platform that aims to empower children through play to try, fail, repeat and grow to cultivate a growth mindset—the understanding that abilities and intelligence can be developed.

To help inform the new platform, Hot Wheels consulted with Mindset Works, a global leader in growth mindset development to uncover insights, learnings and tools that further its mission and help spark that challenger spirit in young children during a key developmental stage of life.

The research surveyed parents and children and found that 77% of children ages four to eight believe they can learn anything with effort. However, 71% of parents surveyed report stepping in when their children face small challenges to protect their self-esteem, which could result in missed opportunities to foster a growth mindset, or the understanding that we can develop our abilities and intelligence, that is critical to developing the resilience needed to succeed.

Tara Scoville

Through the Challenge Accepted platform, Hot Wheels is nurturing the power that interactive play has in igniting the challenger spirit in everyone, especially children. In fact, the research showed that children who play often with Hot Wheels toys are 32% more likely to be eager to take on new challenges with trial and error, ultimately leading to growth.

“Very young children typically act in ways that seem quite growth mindset-based, but around age five, they become more vulnerable to developing fixed mindset beliefs about their abilities as they enter school, form more complex concepts of themselves, and are subject to a new set of expectations and evaluation from adults and peers,” said Dr. Lisa Blackwell, co-founder of Mindset Works. “All of these factors can contribute to children developing fixed mindsets and deter them from manifesting the challenger spirit. As adults, we can play a critical role in fostering children’s growth mindsets, including through play with toys.”

As part of its commitment, Hot Wheels is launching the Hot Wheels Challenger Spirit Fund™ to empower the next generation of children by providing resources and opportunities that foster a growth mindset. The inaugural partner of the Hot Wheels Challenger Spirit Fund is Mission 44, a charity founded by Seven Time Formula One Champion Sir Lewis Hamilton, working to create a fairer, more inclusive future for young people around the world. Through its work, Mission 44 is investing in solutions that empower young people to overcome social injustice and succeed, with a focus on building more inclusive education systems and empowering the next generation of leaders in STEM.

Hot Wheels and Mission 44 Lewis Hamilton Image

“Hot Wheels has always been focused on ‘igniting the challenger spirit’ in every child and we strive to build meaningful partnerships to help us further that mission while making a real impact through play,” said Roberto Stanichi, Executive Vice President, Hot Wheels & Head of Vehicles and Building Sets. “We’re honored to work with a partner like Mission 44 and have Sir Lewis Hamilton’s organisation be the first Challenger Spirit Fund recipient helping us launch our new Challenge Accepted platform. Together, we’ll help inspire and encourage children to take on new challenges both on and off the track.”

On October 17th, Hot Wheels will be bringing Challenge Accepted to life at Mission 44’s youth STEM (Science, Technology, Engineering, Math) inspiration event at the 2024 Formula 1 United States Grand Prix at the Circuit of the Americas racetrack in Austin, Texas. Hot Wheels designers will be on-site with Mission 44 to teach young people about the physics behind Hot Wheels, exploring toy building challenges, and speak to the idea of “Try. Fail. Repeat. Grow.”

Jason Arthur, CEO of Mission 44, said: “When Sir Lewis Hamilton launched Mission 44, it was with the ambition to create a fairer, more inclusive future for young people around the world. Together with Hot Wheels and their Challenger Spirit Fund, we will be able to unlock the power and potential of young people, no matter what their background. I’m delighted to launch the partnership and immediately get to work at the United States Grand Prix, bringing young people from underrepresented backgrounds to track to explore the world of STEM, motorsport and Hot Wheels.”

To learn more about Hot Wheels Challenge Accepted mission, or how parents help introduce and foster a growth mindset through play, visit www.shop.mattel.com/pages/hot-wheels-challenge-accepted.

Download high resolution images here.

ZF’s new 800V Test & Validation Laboratory in the UK unlocks benefits for next-generation mobility

  • ZF’s launches a new dedicated 800V Test & Validation facility at its R&D Hub near Solihull to foster the development and deployment of the next-generation of electric vehicles (EVs).
  • Partially funded by the Advanced Propulsion Centre (APC), ZF’s cutting-edge 800V Test & Validation Laboratory is the first of its kind in the UK for the company.
  • Commercial vehicle fuel cell compressor among first projects to use the facility
  • Site will also support IMechE high voltage training of future engineers

Solihull, UK. ZF recently opened the UK’s first-of-its-kind HV Test & Validation Laboratory at its R&D Hub near Solihull. The main aim is to accelerate the adoption of 800V architectures with improved efficiency, charging and vehicle performance advantages for electric vehicles (EVs)

Developed and installed with a project cost partially funded by the APC, the 800V Test & Validation Laboratory will offer ZF and its customers much-needed specialist hazardous voltage (HV) testing capacity to roll out its introduction and benefits.

To enable more next-generation mobility projects to take advantage of the benefits of switching to 800V, ZF will also offer validation testing to third parties. The facility already holds several national, international and customer accreditations to work with tier-one suppliers and OEMs.

“OEMs want the compelling benefits of 800V but finding facilities capable of validating these higher-rated systems has not been easy,” says Adrian Mitcham, Head of Special Applications at ZF.  “Just like our world-class EMC and climatic chambers on the same site, we plan to offer 800V validation services to external organisations so that more of the benefits can be realised in the wider mobility sector.”

Currently, most EVs are based on 400V architectures and need approximately 20 minutes of charging to add 200 kilometres of range. An 800V EV would need just half that time. 800V systems unlock further efficiencies such as lower gauge and therefore lighter wiring. When combined with Silicon Carbide MOSFETs, up to 10 percent efficiency gains are possible, which could ultimately lead to downsized batteries or improved vehicle range.

ZF has developed a highly scalable and modular inverter architecture that allows maximum flexibility in both 400V and 800V voltage classes and the facility is now ramping up testing for ZF’s global product development teams. One of the first developments tested was for truck and bus applications, with ZF’s Commercial Vehicle Solutions (CVS) division using the facility to validate a new fuel cell air compressor for the segment. More recently, ZF CVS validated a new fuel cell Hydrogen Recirculation Blower, which the company unveiled at the IAA Transportation 2024 last month.

The 800V Test & Validation Laboratory is ZF’s first dedicated facility and one of just a handful in the UK. Measuring 46sqm, the unit can accommodate anything from the smallest modules to a full E-drive truck axle. It was designed from the ground up by ZF’s HV team with safety paramount. An interlocked and monitored door ensures the entire laboratory forms a secure safety cell. A number of other safety measures have been undertaken as part of the installation, including active discharge resistance to remove hazardous energy as quickly as possible in an emergency and having instrumentation accessed over an optically isolated link. The facility has been designed with future expansion in mind: adjacent, additional floorspace is available if required, while the infrastructure is also future-proofed with power supplies capable of handling 1,500V DC at 45kW, with the possibility to increase this to 90kW.

The new Hazardous Voltage Testing (HV) Laboratory can combine voltage testing at various levels which can be combined with vibration and temperature testing where necessary.

The new Hazardous Voltage Testing (HV) Laboratory can combine voltage testing at various levels which can be combined with vibration and temperature testing where necessary.

The site will also be made available for academic projects. The site is already actively supporting the Institution of Mechanical Engineers (IMechE) HV training and ZF plans to use the 800V Test & Validation Laboratory to ready engineers in the UK to be capable of working safely on such systems.

NLS5: Falken Motorsports targeting victory – and offering taxi-rides off-track

As the Nürburgring Endurance Series (NLS) reaches the penultimate round of the 2024 series – the 55th edition of the Adenauer ADAC Rundstrecken-Trophy – Falken Motorsports is aiming for an outright win with its pair of Porsche 911 GT3 R (992).

Following a tough showing in NLS4 earlier this year, with both cars caught up in a rain-induced multiple-car incident, drivers Alessio Picariello and Klaus Bachler (#3) and Joel Eriksson and Tim Heinemann (#4) will be looking for redemption.

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Falken’s track record in the NLS has been impressive this year, with four overall victories –  two in the NLS and two in the ADAC 24h qualifiers – underlining the performance of the team and its high-performance tyres. A fifth victory would be the crowning glory of a successful season on the legendary Nordschleife.

Off-track, the Falken Drift Team will be offering spectacular taxi rides to raise money for those injured in the paddock explosion during August’s NLS weekend. All proceeds will go directly to those affected.

The four-hour race gets underway on Saturday, October 19, at 11:00 (BST), with qualifying taking place from 07:30.

Download high resolution images here.

AUDI A3 allstreet to come equipped with Falken tyres

The Audi A3 allstreet, the characterful crossover model from the Audi A3 family, is fitted with AZENIS FK510A AO (Audi Original) tyres. In Ingolstadt, where the Audi is produced, tyres have been supplied in 205/55R17 95W XL, 225/45R18 95W XL and 225/49R19 93W XL sizes since April 2024.

Falken Audi A3 allstreet 1

Both the SUV and standard versions of the Falken AZENIS FK510 are popular with performance-focused drivers, and many independent reviewers have also been impressed by the tyre. “Exemplary” was the appraisal from AUTO BILD magazine after examining eleven high-performance tyres in its big summer tyre test in 2022.

The AUTO BILD test quickly showed that the Falken AZENIS FK510 can hold its own during both wet and dry braking. On wet asphalt, the Falken’s emergency stop braking distance of 47.9 metres from 100 km/h is only two metres behind the best-placed car in the category. Falken tyres proved effective on the watered circular track and were less than one second behind the winner in the category. When it comes to safety, aquaplaning is also a key factor. This is another area in which the Falken tyres demonstrate their strengths: with a float speed of 98 km/h when measured on the rain-soaked surface, the Falken was more than a match against several competitors.

The excellent wet-weather properties are a result of the consistent application of Falken’s advanced 4D NANO design technology. The specially developed rubber compound helps create a particularly strong grip on wet surfaces. This is supported by special “blade sipes” - small incisions in the tread that break open the film of water to prevent aquaplaning and enable optimal contact with the road.

Not only does the innovative rubber compound provide excellent grip in wet conditions, it is also abrasion-resistant. The “Adaptive Constant Pressure” technology developed by Falken ensures pressure distribution on the surface of the road, allowing the AZENIS FK510 to achieve optimal fuel efficiency. The tyres also have low rolling resistance, which further reduces consumption.

“The AZENIS FK510 boasts outstanding driving dynamics, high safety standards and durability, all made possible by innovative technology. We are convinced that this product will fully meet the high standards of the drivers of the Audi A3 allstreet,” says Christian Stolting, OE Sales Director at Falken Tyre Europe GmbH.

The FALKEN AZENIS FK510 is available in 29 sizes in the series 25 to 55 and from 17 to 22 inches and approved for speeds of up to over 300 km/h.

Download high resolution images here.

Falken Audi A3 allstreet 2

Hot Wheels® and Formula 1® Announce Groundbreaking Partnership, Launching a Limited-Edition Die-Cast

The #1 leading vehicle brand* and the pinnacle of motorsport will be partnering to deliver a Hot Wheels Formula 1® product line, beginning with a one-of-a-kind collector die-cast drop on Mattel Creations

EL SEGUNDO, Calif., Oct. 9, 2024 — For the first time, Mattel, Inc.’s (NASDAQ: MAT) Hot Wheels brand and Formula 1®, are partnering to bring the sport’s fans a full range of Hot Wheels products. The new product line from the two iconic brands will feature F1® Teams and bring the thrill of F1 races to 1:64 scale to deliver a brand-new way for automotive enthusiasts to play and collect, allowing kids and adults to celebrate their passion for racing with Hot Wheels.

Hot Wheels F1 Car 6

The first product drop is a one-of-a-kind collector die-cast and is available now on Mattel Creations. The limited-edition Formula 1 car has a special Hot Wheels racing livery to celebrate the partnership, and includes bespoke Real Rider wheels with interchangeable tyres, full-metal body and chassis and new F1 casting. The Hot Wheels F1 die-cast also features the number 68 on the nose, giving a fun nod to the year Hot Wheels debuted. Inspired by the Hot Wheels “Original 16” designs, the car will come in a collector’s ‘Kar Keepers’ clamshell case to deliver the ultimate collector and racing fan experience.

“Hot Wheels has always been about nurturing the challenger spirit, so the partnership with Formula 1 is a natural and exciting fit. It will bring two of the largest global fan communities together, to share their passion for cars and racing,” said Roberto Stanichi, executive vice president, Hot Wheels & Head of Vehicles and Building Sets at Mattel. “In collaboration with Formula 1, we have put together a program that allows kids to replicate the thrill of F1 racing where they can drive like the pros and engages with our loyal communities on a global scale. Like Hot Wheels, F1 is all about thrill and car performance, and the broad collection we’ve created will take F1 fandom to the next level along with additional consumer touchpoints like digital and retail activations.”

Hot Wheels F1 Car 1

Sold in more than 150 countries, Hot Wheels Single 1:64 Assortment was the number one item sold across all toys globally in 2023**. Formula 1, the greatest sports and entertainment spectacle and the most popular racing series on the planet, is joining the Hot Wheels family. With more than 700 million fans and 24 races, the FIA Formula One Championship™ features the world’s best drivers competing at more than 200mph on iconic and challenging circuits around the globe. The sport, which celebrates its 75th anniversary next year, is established as the pinnacle of speed, design and innovation.

Emily Prazer, chief commercial officer of Formula 1, said: “The exciting collaboration will bring together the adrenaline of motor racing and the excitement of toy cars and provide opportunities to see the fine details that go into an F1 car, all in the palm of your hand. It’s more than just a partnership; it’s a celebration of speed, creativity and innovation that will bring fans a new way to engage with the sport.”

Hot Wheels F1 Car 4

Following the initial product drop, the multi-year collaboration will continue to expand throughout the 2025 season and beyond. For more information, please visit www.creations.mattel.comwww.hotwheels.com and www.formula1.com.

Download high resolution images and video here.

Hot Wheels F1 Car 8

Falken triumphs with “Why We Race” at the 2024 International Motor Film Awards

Falken’s latest film, “Why We Race” was named ‘Best Event Film’ at this year’s International Motor Film Awards, which took place at Alexandra Palace, London on Friday 04 October 2024.

Falken Tyres - Why We Race - International Motor Film Awards

The fifth year in which a piece by Falken has been nominated for the prize, this was also the third time the global tyre brand has taken home the trophy – with “Whatever Comes Our Way” (2021) and “A Monument To The Art Of Racing” (2023) both previous winners.

With over 3.6 million views to-date, the award-winning film was created in collaboration with Motionctrl and Tobias Kahler. Released in July, it follows the relentless pursuit and unwavering passion of the Nürburgring 24-hour race.

Amongst the fog that dominated this year’s storyline, “Why We Race” showcases the ceaseless dedication, drive for perfection and spirit of endurance that fuels the team’s quest – year after year, hour after hour, lap after lap.

Dennis Wilstermann, assistant manager marketing at Falken Tyre Europe GmbH, explains: “Winning ‘best event film’ at the International Motor Film Awards is a special honour for us. Being recognised for our efforts in such a prestigious event from among such strong competition shows that we can stand our ground with our passion and dedication in a high-profile, demanding environment. Congratulations to everyone but especially Tobias Kahler and his talented team.”

The International Motor Film Awards honour outstanding achievements in directing and production in the automotive and motorsport sectors and are supported by experts from the across the industry as well as representatives from the film and television industry.

View the award-winning film, “Why We Race”, here.

Download high resolution images here.

Ansible Motion’s state-of-the-art Simulation Centre to be the first facility at Snetterton Innovation Park

Ansible Motion is set to become the first tenant at MotorSport Vision’s new Innovation Park in Snetterton, Norfolk, as it brings its global advanced driving simulator technology business to the site.

Plans for the Ansible Motion Simulation Centre at MotorSport Vision's Snetterton Innovation Park (credit: Feilden+Mawson Architects LLP)

Plans for the Ansible Motion Simulation Centre at MotorSport Vision’s Snetterton Innovation Park (credit: Feilden+Mawson Architects LLP)

Trusted by leading automotive manufacturers, top motorsports teams and cutting-edge research organisations around the world, the move to Innovation Park – adjacent to Snetterton Circuit in Norfolk, UK – sees Ansible Motion doubling the size of its facility from its existing base in Hethel, where it has been located since 2009. This additional footprint will enable Ansible Motion, a leader in Driver-in-the-Loop (DIL) simulation environments which counts Ford, Honda, BMW Group, General Motors and Continental among its clients, to further expand its global operations.

Jonathan Palmer, chief executive of MotorSport Vision, says: “This is a very exciting time for Snetterton. Welcoming Ansible Motion and pushing forward with wider development plans is a real boost to the local economy. The development will give new life to the circuit and bring new race teams, motorsport businesses and advanced engineering firms to the area. We are seeking to deliver an exceptional, high-quality estate, attracting innovative and growing businesses. Ansible Motion is exactly the type of business that we are seeking to attract and work with, so we are delighted that they will be spearheading the Innovation Park.”

Dan Clark, managing director of Ansible Motion, adds: “Our company has a long motorsport heritage, and we continue to work with several professional teams in categories that include F1, WRC, WEC, IndyCar and Off-Road racing. So, relocating to a simulation centre adjacent to Snetterton circuit – one of the UK’s premier racetracks – is an excellent fit for us.

“Moreover, Ansible Motion is expanding rapidly, so we’re excited to be a part of this new technology and innovation hub in Norfolk, which will connect us with a broader growth ecosystem. The new simulation centre will double the size of our existing facilities and allow us to house all our research and development, design and manufacturing under one roof. We will also be able to grow our team. We currently employ 55 staff, and it’s our intention to grow to approximately 90 over the next three years following the move to the new facility.

MotorSport Vision – Europe’s largest motor racing circuit operator, which owns Snetterton Circuit – has plans for 30,000 square metres of commercial offices, industrial units and motorsport workshop space at the park. The 13-hectare site will also feature a hotel with a café and electric vehicle (EV) charging facilities.

Download high resolution images here.
Image credit: Feilden+Mawson Architects LLP
Image caption(s): Plans for the Ansible Motion Simulation Centre at MotorSport Vision’s Snetterton Innovation Park

Plans for the Ansible Motion Simulation Centre at MotorSport Vision's Snetterton Innovation Park (credit: Feilden+Mawson Architects LLP)

Plans for the Ansible Motion Simulation Centre at MotorSport Vision’s Snetterton Innovation Park (credit: Feilden+Mawson Architects LLP)