Autofarm Wins Porsche Industry Award

Independent Porsche specialist Autofarm has won an award for its social media and marketing from; a leading forum for Porsche enthusiasts.


In its eighth year, the 2015 Porsche UK Industry Awards, organised by, recognises the best Porsche dealers, drivers and companies associated with the brand.

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“Social media has become an important tool for engaging with existing and potential customers. We use various channels for brand awareness, promoting cars, services and offers and generally engaging with customers and Porsche enthusiasts,” says Autofarm’s co-owner Mikey Wastie. “Just a few weeks ago we sold a 993 after the buyer saw it on our twitter feed so we know it really works for that too. Thanks to everyone who gets involved with Autofarm on twitter, Instagram and Facebook.”


The award follows Autofarm once again featuring in the top 150 car dealers on twitter by Car Dealer Magazine.

Elan PR Delighted to Announce Appointment as New UK media contact for Ansible Motion

AnsibleAnsible Motion has appointed Elan PR to handle its media relations. Ansible Motion designs, manufactures and supports engineering-class driving simulators for all ground vehicles with particular relevance to the road car and professional motorsport sectors. Specialists in immersive simulation, Ansible Motion’s bespoke products are differentiated through the science behind their design and development.


Led by respected automotive and motorsport engineer Kia Cammaerts, Ansible Motion can offer insight into the following areas;


  • Simulation for automotive and motorsport applications
  • Role of simulators to increase the emotional involvement in driving
  • Creating a true sensation of motion
  • Improving driver/engineer relationships through simulation

Charlie Eastwood joins Strakka Racing’s Formula Renault 2.0 Eurocup team

Charlie Eastwood


Multiple karting champion joins Strakka for Eurocup assault

After a successful test with Strakka Racing, Northern Ireland’s Charlie Eastwood will join the Silverstone’s Formula Renault 2.0 team for a full Eurocup season campaign. Eastwood, a karting World Champion, has recently returned from racing in New Zealand, where he scored second overall in the final round of the Toyota Racing Series.

“We tested really well with Strakka and coming to see the workshops confirmed this is where we want to race,” says Charlie Eastwood. “We had a good test and we just instinctively knew that was where we wanted to be and signed there and then.”

“Charlie is quick and has great attitude, just what we are looking for in the Strakka family,” says team principal Dan Walmsley. “We are genuinely delighted to get such a strong and capable driver for our first full season in Eurocup.”

Eastwood will resume testing with Strakka Racing at the first official Eurocup test at Motorland Aragon on March 19th.


JBL brand ambassador_Jerome Boateng

HARMAN, the premium global audio, visual, infotainment and enterprise automation group (NYSE:HAR), announced, that World Cup champion soccer/football player Jerome Boateng will serve as a Global Brand Ambassador for JBL® and other HARMAN audio brands.

Boateng will participate in global marketing and brand awareness programs for HARMAN’s portfolio of audio products beginning in 2015, including JBL brand advertising.

An integral part of the German national squad since 2010, Boateng helped lead his team to win the 2014 World Cup. Regarded as a strong, composed and versatile defender on the field, Boateng exemplifies HARMAN’s own commitment to quality and performance.

“Jerome’s career reflects the essence of HARMAN’s brands in many ways. He performs confidently on a global stage and is a leader and fierce competitor on the field. We do the same in audio and technology, always striving to engineer and design the best,” said Ralph Santana, Chief Marketing Officer of HARMAN. “There is a very powerful connection between sports and music that drives cultural relevance, one of our key branding goals. Jerome’s status as a champion, role model, icon and music fan is authentic, and we are excited to develop programs together that will engage those who love sports and music.”

“Music is very important to me and greatly influences my physical and mental preparation so I can perform well on the field,” said Jerome Boateng. “Music motivates me when I am pushing myself during training. It helps me focus prior to matches. HARMAN’s products deliver great audio and are perfect for my lifestyle so I want to help support their efforts to inspire others through music to be their best.”

Boateng joins an impressive roster of global figures serving as HARMAN brand ambassadors, including GRAMMY® Award-winning rock bands Maroon 5 and Linkin Park; global musician, producer, artist and humanitarian Quincy Jones, Indian film composer, record producer, musician, singer and philanthropist AR Rahman; and international piano superstar and United Nations Messenger of Peace Lang Lang.

“Jerome is one of the most popular stars in European sports today and generates excitement wherever he goes,” said Michael Mauser, President of HARMAN Lifestyle Division. “Our marketing program with Jerome was an outstanding success last year, raising the visibility for our JBL brand in particular and driving traffic for our largest retail partner. We look forward to combining the best in audio and the best in sports for football fans everywhere.”

HARMAN creates in car Personal Sound Zones so everyone can listen to what they want to



While there are many different sounds generated in-vehicle, not all of these sounds are relevant to all passengers. Today’s explosion of portable electronics and in-vehicle technologies like navigation, hands free calling and Bluetooth connections have dramatically altered our driving habits and in-cabin experience. Navigation prompts and phone calls are important for drivers, but interrupt the music for passengers. Games, audio books and digital videos for one passenger result in a cabin filled with sonic clutter for all. Harman’s new ISZ technology can help reduce that clutter, ensuring that all occupants in the vehicle hear only what matters to them.

“Individual Sound Zones and the HALOsonic technology suite enable automakers to offer enhanced experiences to passengers, as well as imagine new possibilities as the car itself continues to evolve in use beyond the traditional ‘people mover,’” said Michael Mauser, president, Lifestyle Division, HARMAN. “With HARMAN’s science-based architecture and acoustic precision, we’re pushing the barriers of sound and creating the ultimate personalized experience throughout the vehicle cabin.”

ISZ is an innovative acoustic design and complementary digital signal processing that maximizes speaker directivity and minimizes crosstalk in and between the zones in a vehicle for a more personalized in-cabin experience. ISZ does not eliminate all sound signals, but tunes the vehicle to ensure passengers audio experience is optimized for their location in the vehicle and current mode of listening.

ISZ utilizes a vehicle’s existing audio system speakers with the addition of headrest speakers equipped with micro speaker technology, along with thin and flat Electro Dynamic Planar Loudspeakers in the vehicle ceiling. The digital signal processing has been specifically adjusted to the vehicle cabin and speakers such that it will temper the signals from other zones, regardless of whether they are music, voice or other noises. Each passenger can activate and control their “zone.” Passengers can still hear other sounds in the cabin, but those sounds are controlled in a way that limits the interruptions and distractions to each passenger’s own sound experience. The configuration can be customized based on the cabin design and layout of vehicles, as well as type of vehicle (i.e. sedan vs. minivan).

Individual Sound Zones can be integrated into any HARMAN in-car audio system via the amplifier, providing automakers limitless possibilities to further enhance in-car listening experiences. It is available now to all automakers.

British short circuit driver Tom Harris announces US racing debut

Multiple BriSCA F1 stock car champion to take on the best of US short oval racers and aims to lift the coveted ‘Chilli Bowl’ title in January 2015be92881108954b27_800x800ar


Following a successful test in an 860bhp Sprint Car, multiple F1 stock car champion Tom Harris will compete in the Midget Sprint Car Category in the USA in 2015. Harris, 25, from Banbury, Oxfordshire has agreed a deal to drive a front-running Bob East car in the 2015 Chilli Bowl (January 13th-17th).The five day event, described as the ‘Super Bowl of Midget racing’ sees competitors from across the US, Australia and New Zealand compete on a quarter mile indoor clay track inside the 39,000m² Tulsa Expo Centre. 

Harris is believed to be the first British driver in generations (possibly since Stirling Moss’ father, Alf) to race in the US category for open-wheeled dirt oval race cars that counts Mario Andretti and NASCAR Champion Tony Stewart amongst its previous participants.  “I cannot wait to get over and get stuck in with a new challenge,” says Tom Harris. “It’s always been my ambition to race in the US and progress my career, ultimately to World of Outlaws Sprint Cars. We had a great first test with Sprint Car legend Smiley Sitton last month and left him impressed. We were on the pace, so much so they even put fresh tyres on! The next step now is to get racing and finally show the US that drivers over here are just as good.” 

Harris, both a constructor and driver of World Championship-winning F1 stock cars believes that as Midgets are closer in specification to the BriSCA cars in Europe he usually drives, they will offer the best chance to make his first impression in the US racing scene. “Running on Methanol, they have around 400bhp, a bit less than our F1 stock cars but grip levels are similar and we are used to running on dirt,” says Harris. “We have been able to source a Beast car from Chilli Bowl winning constructor Bob East and it will have a fresh engine fitted for the meeting. We know it’s hard to break into US racing, but we showed them in the test I was bang on the pace. I have won nearly every oval F1 stock car title in the UK and Europe and we have to take this opportunity.” 

Harris is keen that as many European race fans make the trip and support the Harris team. “The Chilli Bowl has a great atmosphere with partisan fans all cheering their favourites inside this massive and unique indoor venue,” claims Harris. “European stock car fans are some of the best. We need as many of us out there to make some noise on and off the track!” 

Anyone wishing to back Tom Harris’ trip and sponsor the car is asked to get in touch via the Harris Motorsport Facebook page that will also carry updates about the trip.


PMW Expo debut for first ‘structural’ ZircoFlex ® FORM heatshield

New heatshield range will offer blend of strength, weight, structure and heat resistance

Heat shield

Cologne’s Professional Motorsport World Exhibition (13th-15th November) sees thermal management specialist Zircotec debut prototypes of its first ever ‘structural’ ZircoFlex® FORM heatshield. The new, more rigid and stainless steel heatshield will enable engineers to benefit from Zircotec’s ceramic coating protection together the strength and ability to form structures.  The first ZircoFlex FORM prototypes, designed to protect drivers and componentry from conductive and reflective heat issues, will offer higher levels of thermal protection than existing pressed aluminium and stainless steel products whilst retaining the lightweight and strength, will be on display in Hall 10.1, stand number 4010.  “Zircotec plan to launch in the coming months a number of hybrid derivatives, each able to solve multiple heat issues including both reflective and conductive sources, providing a compelling mix of strength, weight, structure and heat resistance,” says Zircotec’s sales director Peter Whyman. “In addition to the heat benefits, initial testing suggests that a variant of FORM can provide acoustic damping that may appeal to endurance racers in GT/VLN etc. where noise can contribute to fatigue.”


Zircotec is finalising development of ZircoFlex® FORM but was keen that engineers attending PMW could get a chance to inspect the prototypes first-hand to see how Zircotec is able to offer a ceramic/stainless steel hybrid that can be bent, cut and formed to shape. “We are already fixing appointments with engineers to ‘have a play’ and to understand how we can provide higher levels of protection without a package or weight penalty. In addition to the new product, Zircotec is exhibiting the full range of existing Zircotec technologies including composite, exhaust and turbo coatings as well as technologies to solve specific issues such as electromagnetic compatibility. “2014 has been our busiest year to date with a rise in activity in F1 as well as growth in both road car, motorsport and motorcycle sectors,” adds Whyman. “Ceramic coating is now a trusted technology in road cars and with expansion at our factory, capacity has risen and volume manufacturing, even for composite coating, has become more attainable.”

If you would like to speak to a specialist during the show, please let us know by email or calling and we would be delighted to set this up

Stephen Colbran joins Elan Pr Ltd

StephenStephen joins us from within the automotive magazine industry, having worked on the editorial team at Racecar Engineering, MiniWorld, Mini Magazine and also freelance across a broad range of motoring and motorsport titles.  His experience of writing, editing, designing and photographing for consumer titles brings a valuable creative resource of inside knowledge and techniques to our PR services.

When he‘s not writing, photographing or chatting about cars, you can find Stephen working on his classic Mini project, which he’s rebuilt from a bare shell for trackdays and sprints. His earliest memories are all motorsport related; aged five, he would watch his dad competing on the short circuit ovals of the UK, stood up on a step ladder to see over the crowds! And whilst grass-roots motorsport will always appeal, he equally enjoys learning about the technology and engineering behind high-level motoring developments.


To celebrate Tom Harris’s bid to retain the BrISCA F1 World Championship title:

Tom Harris briSCA F1 carHeat Management specialist and Tom Harris supporter, Zircotec, offered children under 12 the opportunity to win a ‘Hot Wheels Car’ by colouring a sketch of Tom’s No.84 Stock Car.

Entries were received from around Europe – and incredibly good they were too!  There are some really young fans out there; contestants were aged between 3 ½ years and 12 years old.  All entries received were reviewed by Tom Harris and the overall winner was 10 ½ year old Thomas Drawbridge of the UK, with this entry:

Thomas Drawbridge - Winning Entry


Tom’s selection of the top 16 entries were included in the ‘chequered flag’  and we have  wonderful images of some of the contestants with their entries.  Tom, Zircotec and Elan PR would like to thank everyone who took part.  The standard of colouring from all ages was great and everyone involved got a lot of pleasure from reviewing the entries.

Thanks a lot young BrISCA F1 Fans!  Keep supporting!






Success in Jerez in Formula Renault 2.0 ALPS debut

Jake HughesTop five finish against ALPS regulars sets Strakka Racing and Jake Hughes up for Eurocup finale at the Spanish circuit in two weeks’ time

Strakka Racing and driver Jake Hughes enjoyed a productive weekend at Jerez, culminating with a strong fifth in race two of the final rounds of the Formula Renault 2.0 ALPS championship.

Practice underlined how quickly Strakka Racing has got to grips with the FR2.0 chassis within a short space of time. Unlike the series’ regulars who benefitted from additional sets of fresh tyres in practice (thanks to a wet race at the previous round at Mugello), Hughes made the most of his older rubber and was consistently inside the top ten for both sessions.

In qualifying, wildcard entry Hughes lined up 12thafter finishing sixth in the qualifying group, a little over 0.5 second adrift of category champion Nick de Vries. A great start and good race pace coupled with Hughes once again showing his ability overtake at a track not renowned for passing opportunities, culminated in ninth place overall. For Strakka the race crucially provided valuable dry set up data and insight for a track it will return to in the final round of the Eurocup, just two weeks away.

Race two gave the Strakka Racing squad chance to apply its growing knowledge and in only its second race meeting in the FR2.0 category delivered its best ever result with Hughes driving superbly to seize fifth place. “It was a decent weekend in Jerez,” says Hughes. “In race two, I was past Bruno Bonifacio and alongside Jack Aitken at the exit of Turn 1 – and they both ran wide and caused a big crash. We had a safety car for a few laps to clean up the mess and the guys ahead pulled a gap when we restarted. But then our car came on and it’s nice to say I was stuck behind Olsen who’s second in the Eurocup! We definitely had the pace to get past him, and maybe if it hadn’t been for the safety car I would have done, because his tyres would have gone off more. That shows how much good progress we have made.”

“In just our second race weekend in FR2.0 we have underlined Strakka’s ability to quickly get to grips with a new race car and category and together with Jake, deliver on track,” says team principal Dan Walmsley. “We also gained useful information for our return in two weeks’ time and after Jake’s impressive weekend, we look forward with confidence to showing up some of the more experienced Eurocup teams with our developing pace.”